Facebook to buy Giphy, keep its branding, integrate with Instagram; sources say the deal is worth ~$400M, while Giphy was valued at ~$600M in its latest round (Axios)
Axios:
Facebook to buy Giphy, keep its branding, integrate with Instagram; sources say the deal is worth ~$400M, while Giphy was valued at ~$600M in its latest round — Facebook has agreed to buy Giphy, the popular platform of sharable animated images, Axios has learned from multiple sources.
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