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Apple's app tracking transparency pushes publishers like Zynga to acquire or build their own ad tech, creating first party walled gardens that Apple can't touch (Eric Benjamin Seufert/Mobile Dev Memo)

Eric Benjamin Seufert / Mobile Dev Memo: Apple's app tracking transparency pushes publishers like Zynga to acquire or build their own ad tech, creating first party walled gardens that Apple can't touch  —  , Apple is diminishing the ability for advertising to be personalized by limiting the use of third-party data for that purpose.
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