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Google says it will no longer use last-click attribution as the default conversion model in Google Ads, and will default to "data-driven attribution" instead (James Hercher/AdExchanger)

James Hercher / AdExchanger: Google says it will no longer use last-click attribution as the default conversion model in Google Ads, and will default to “data-driven attribution” instead  —  “Because of how we've been improving and training our data-driven attribution models, we've eliminated [that] previously existing requirement,” she said.
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