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Meta says time spent on Instagram grew 24%+ since Reels launched thanks to AI recommendations, and expects Reels to be revenue-neutral by year end or early 2024 (Darrell Etherington/TechCrunch)

Darrell Etherington / TechCrunch: Meta says time spent on Instagram grew 24%+ since Reels launched thanks to AI recommendations, and expects Reels to be revenue-neutral by year end or early 2024  —  Meta shared some updated engagement info around its platforms on its Q1 2023 quarterly earnings call on Wednesday …
http://www.techmeme.com/230426/p29?utm_source=dlvr.it&utm_medium=blogger#a230426p29

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