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Sources: some top ad agency executives plan to commit at least 10% to 20% more with YouTube this fall than in 2022; traditional TV ad commitments are down 15% (Sahil Patel/The Information)

Sahil Patel / The Information: Sources: some top ad agency executives plan to commit at least 10% to 20% more with YouTube this fall than in 2022; traditional TV ad commitments are down 15%  —  The Hollywood labor strikes have proven a boon for YouTube, with Google's video-streaming service luring television ad buyers …
http://www.techmeme.com/230801/p38?utm_source=dlvr.it&utm_medium=blogger#a230801p38

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