Bernstein estimates PDD spent ~$3B on marketing Temu in the US in 2023; the Chinese group says Temu has 70M MAUs in the US, versus an estimated 13M in Jan. 2023 (Financial Times)
Financial Times:
Bernstein estimates PDD spent ~$3B on marketing Temu in the US in 2023; the Chinese group says Temu has 70M MAUs in the US, versus an estimated 13M in Jan. 2023 — High-spending marketing push by PDD Holdings-owned internet marketplace leads to doubts over growth strategy
http://www.techmeme.com/240130/p44?utm_source=dlvr.it&utm_medium=blogger#a240130p44
Bernstein estimates PDD spent ~$3B on marketing Temu in the US in 2023; the Chinese group says Temu has 70M MAUs in the US, versus an estimated 13M in Jan. 2023 — High-spending marketing push by PDD Holdings-owned internet marketplace leads to doubts over growth strategy
http://www.techmeme.com/240130/p44?utm_source=dlvr.it&utm_medium=blogger#a240130p44