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How TikTok influencers helped a self-published author sell 1M+ copies of her book, including ~700K on the TikTok shop, showing how TikTok changed book marketing (Alexandra Alter/New York Times)

Alexandra Alter / New York Times:

How TikTok influencers helped a self-published author sell 1M+ copies of her book, including ~700K on the TikTok shop, showing how TikTok changed book marketing  —  Keila Shaheen's “The Shadow Work Journal” shows how radically book sales and marketing have been changed by TikTok.


http://www.techmeme.com/240601/p10?utm_source=dlvr.it&utm_medium=blogger#a240601p10

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