How podcasting is turning into an industry of megastars with huge deals and the biggest audiences; Edison: the top 25 podcasts reach ~50% of US weekly listeners (Anne Steele/Wall Street Journal)
How podcasting is turning into an industry of megastars with huge deals and the biggest audiences; Edison: the top 25 podcasts reach ~50% of US weekly listeners — The top shows are adding video, merchandise and live tours and signing megadeals with Spotify, Sirius and Amazon.
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