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How podcasting is turning into an industry of megastars with huge deals and the biggest audiences; Edison: the top 25 podcasts reach ~50% of US weekly listeners (Anne Steele/Wall Street Journal)

Anne Steele / Wall Street Journal:

How podcasting is turning into an industry of megastars with huge deals and the biggest audiences; Edison: the top 25 podcasts reach ~50% of US weekly listeners  —  The top shows are adding video, merchandise and live tours and signing megadeals with Spotify, Sirius and Amazon.


http://www.techmeme.com/240728/p11?utm_source=dlvr.it&utm_medium=blogger#a240728p11

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