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How YouTube, NBC, Eurosport, and others are enlisting creators to cover the Paris Olympics, to fill in storytelling gaps and captivate a younger generation (Josh Noble/Financial Times)

Josh Noble / Financial Times:

How YouTube, NBC, Eurosport, and others are enlisting creators to cover the Paris Olympics, to fill in storytelling gaps and captivate a younger generation  —  NBC and Eurosport among those using ‘creators’ to spur interest and reach wider audiences  —  Sandra Kwon's life …


http://www.techmeme.com/240803/p10?utm_source=dlvr.it&utm_medium=blogger#a240803p10

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