How YouTube, NBC, Eurosport, and others are enlisting creators to cover the Paris Olympics, to fill in storytelling gaps and captivate a younger generation (Josh Noble/Financial Times)
Josh Noble / Financial Times:
How YouTube, NBC, Eurosport, and others are enlisting creators to cover the Paris Olympics, to fill in storytelling gaps and captivate a younger generation — NBC and Eurosport among those using ‘creators’ to spur interest and reach wider audiences — Sandra Kwon's life …
http://www.techmeme.com/240803/p10?utm_source=dlvr.it&utm_medium=blogger#a240803p10
How YouTube, NBC, Eurosport, and others are enlisting creators to cover the Paris Olympics, to fill in storytelling gaps and captivate a younger generation — NBC and Eurosport among those using ‘creators’ to spur interest and reach wider audiences — Sandra Kwon's life …
http://www.techmeme.com/240803/p10?utm_source=dlvr.it&utm_medium=blogger#a240803p10